(2012) analyzed the beer industry in China in a Journal article in the case of Scrabbles. Discover how important beer was to Germans through to the 16th century. German beer is brewed according to the Reinheitsgebot, which permits only water, hops, and malt as ingredients and stipulates that beers not exclusively using barley-malt such as wheat beer must be top-fermented. Gain competitive intelligence about market leaders. The long-term trend of declining beer per capita consumption in Germany continued to unfold in 2019. Discuss how the changing technological environment present international threats and opportunities to the German beer industry. GB: 239-2559-40 Registered in England No. VAT No. "The German artisan who founded the American beer industry was a kind of special cook with a trade recipe he had learned in Germany. What are the market opportunities for ‘healthier’ beers like low calorie and/or low abv beers? Beer business is huge. But the Oktoberfest cancellation was a further devastating blow with an impact stretching beyond the festival to the gastronomy and hospitality sectors. German states regulated their brewing industry through the fifteenth century Reinheitsgebot or “purity order.” In addition, the new German immigrants preferred German style lager over the heavy ales made by most American breweries. The Beer in Germany market research report includes: Our market research reports answer questions such as: This industry report originates from Passport, our Alcoholic Drinks market research database. 15% DISCOUNT off all 20,000+ Reports within our, Sales of Beer by Category: Total Volume 2014-2019, Sales of Beer by Category: Total Value 2014-2019, Sales of Beer by Category: % Total Volume Growth 2014-2019, Sales of Beer by Category: % Total Value Growth 2014-2019, Sales of Beer by Off-trade vs On-trade: Volume 2014-2019, Sales of Beer by Off-trade vs On-trade: Value 2014-2019, Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019, Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019, GBO Company Shares of Beer: % Total Volume 2015-2019, NBO Company Shares of Beer: % Total Volume 2015-2019, LBN Brand Shares of Beer: % Total Volume 2016-2019, Forecast Sales of Beer by Category: Total Volume 2019-2024, Forecast Sales of Beer by Category: Total Value 2019-2024, Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024, Forecast Sales of Beer by Category: % Total Value Growth 2019-2024, Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024, Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024, Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024, Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024, Legal purchasing age and legal drinking age, Number of On-trade Establishments by Type 2014-2019, Taxation and Duty Levies on Alcoholic Drinks 2019, Retail Consumer Expenditure on Alcoholic Drinks 2014-2019, Sales of Alcoholic Drinks by Category: Total Volume 2014-2019, Sales of Alcoholic Drinks by Category: Total Value 2014-2019, Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019, Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019, Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019, Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019, Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019, Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019, GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019, Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019, Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019, Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024, Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024, Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024, Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024, Alcoholic Drinks market research database, Private Label - Potential in a Weakening Economy, Asahi Group Holdings Ltd in Alcoholic Drinks, Cía Cervecerías Unidas SA in Alcoholic Drinks, Constellation Brands Inc in Alcoholic Drinks, Analysis of key supply-side and demand trends, Detailed segmentation of international and local products, Historic volumes and values, company and brand market volume shares, Five year forecasts of market trends and market growth, Robust and transparent market research methodology, conducted in-country. On-trade volume sales of beer is expected to decline by 31% in 2020 in light of the impact of COVID-19. In Germany, lager is divided into three general price segments – economy (entry level), mid-priced and premium. Learn about The Spruce Eats' Editorial Process. Beer plays an important role in German culture and with 1400 breweries producing 95.8 million hectolitres of beer annually, beer also plays an important role in the German economy. For many centuries, beer has been a regular and continuous part of the everyday diet in all levels of society. German brewers fear that the Werneck Brewery’s demise is the leading edge of more closures as the virus outbreak threatens the existence of the country’s many local producers of … The expansion to such markets is related with new costs, which complicates the operations of the German beer industry, because of small financial resources. Inform your marketing, brand, strategy and market development, sales and supply functions. Non/low alcohol beer was the fastest-growing area in 2019, demonstrating consumers changing drinking habits, as many German consumers continued to become more conscious of their alcohol consumption. Not to mention that German beers are also enjoyed worldwide. Interested in more insights? German Beer Industry - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Has the implementation of a stricter drink driving law benefited sales of low/non-alcohol beer? Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals. The German beer market is expected to witness an increased number of mergers during the forecast period. Non/low alcohol beer was the fastest-growing area in 2019, demonstrating consumers changing drinking habits, as many German consumers continued to become more conscious of their alcohol consumption. There are tons of exceptions to every beer category. However, retail sales in 2020 have increased compared to pre-COVID-19, with consumers forced to stay at home, contributing to the shift to at home consumption. Each year, Oktoberfest brings over eight million people to Germany, where they consume up to seven million liters of beer – all of which has been brewed according to the rules of Reinheitsgebot. If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! The top five vendors in the market are – Anheuser-Busch; Bitburger Braugruppe Subscribe to our content! Germany's beer industry is shrinking -- for a multitude of reasons. German Beer - Pure Beer. In contrast, all areas in off-trade are predicted to record growth for 2020, with consumers increasing their purchases of beer for home use, compared to the pre-COVID-19 predictions. Present scenario of German beer industry Total beer production volume in German breweries producing up to 1,000 hl in 2018 223,936 hl Detailed statistics As it was in Babylonia, so too is the quality of beer in Germany legislatively regulated by the authorities - and beer is still an important source of tax revenue. The player's volume sales are driven by its brands Schöfferhofer, Clausthaler, Jever Fun and the regional beer brand Ur-Krostitzer. © 2020 Euromonitor is privately owned & trademarked. From hops growers to breweries, the German beer industry had already been staring at a morose season. Supporting this trend was the increasing quality of non/low alcohol beers. The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries. It was not long before German immigrants began to dominate the American beer industry, and to become the industry’s leaders. The history of the brewing industry in the United States and the history of the prohibition movement were closely related.Brewing became a big business in the latter part of the nineteenth century. Beer is currently the highest consumed alcoholic beverage and one of the most commonly consumed beverages in the world. What is the market size of Beer in Germany? Supporting this trend was the increasing quality of non/low alcohol beers. All on-trade sales of products within beer will be impacted by COVID-19 in 2020, as each product area is expected to record a double-digit decline in on-trade volume growth. German Beer Industry - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Gain competitive intelligence about market leaders, Track key industry trends, opportunities and threats, Inform your marketing, brand, strategy and market development, sales and supply functions. The industry, however, remains highly fragmented - Germany boasts three quarters of all breweries based in the EU but only around a third of beer production, the report claims. Beer plays an important role in German culture and with 1400 breweries producing 95.8 million hectolitres of beer annually, beer also plays an important role in the German economy. 1. Grave et al. Germany is the home of Oktoberfest, an annual celebration which has been running for 184 years. During the review period and 2019, beer in Germany was characterised by a high level of maturity and by changing consumption habits, as many Germans became increasingly conscious of their beer intake. German Leadership in the Industry. This compares to an expected decline of 1% forecast for 2020 during research conducted in May 2019, before the spread of COVID-19. On-trade consumption of beer is unlikely to recover during 2020, as occasions and events continued to be cancelled in the country, and consumers remain cautious about spending time in public. In 1862 John N. Katzenmayer, began to form a new organization that would become the United States Brewers’ Association. Files are delivered directly into your account within a few minutes of purchase. Coursework: Economic & Political Environment of International Business Is the End of the German Beer Industry Near? 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