At the climax of the 30-second spots, a brand slogan—“The Freshmaker”—would appear onscreen. (According to the company, three of the commercials were shot in the States, while seven were produced overseas.) By one estimate, he went through four prototypes—the last one involving 50 modifications—before he perfected the vacuum attachment. The novelty began to wear off around 1999, when Mentos's sales had leveled despite major growth in what Ad Age dubbed the “strong mint category” of treats. The History Of Those Strange Mentos Commercials From The 90s, Click here to view up to the first 100 of this post's. Ever since those goofy commercials began airing in the 90s we've been living with that earworm of a song telling us "fresh goes better in life" at the mere mention of the name Mentos. But the ads did what they were supposed to do. Viewers who spotted the ads when they premiered in July 1992 were driven to distraction by one intangible: The ads seemed disconnected from actual human behavior, and the song itself was critiqued for appearing to be an English translation that didn’t get the lyrics quite right. He also approached beauty salons to see if they’d consider selling them to customers. By either design or accident, Mentos became a leader in the sweets industry by producing commercials that were almost incomprehensibly stupid. One of the leads would hold up the Mentos package and give a thumbs up. In 1991, Van Melle sold $20 million worth of the hard candies. In 1994, that number doubled to $40 million. It promised convenience, affordability, and the novelty of boasting your hair had been trimmed by a Hoover upright. Around the time Killeen joined the U.S. sales office in 1991, the decision was made to begin a more aggressive grab for market share. In another, traffic impedes two lovers from embracing. We bring you the neatest, weirdest, and We will keep updating this page as sales come in, but for now, here are the best Amazon Black Friday sales to check out. The novelty began to wear off around 1999, when Mentos's sales had leveled despite major growth in what Ad Age dubbed the “strong mint category” of treats. He also went to county fairs, where he would have a volunteer come up on stage. Like many great ideas, there is some confusion surrounding how California-based carpenter Rick Hunts was struck by inspiration for the Flowbee. Stylists believed it lacked the artistry of a professional, while others complained it wasn’t effective on hair longer than six inches or on curly locks. Mental Floss may receive a commission for purchases made through these links. Customization and personalization available. This is a 1992 Mentos commercial that aired on WNYW Fox Channel 5 during a commercial break of the 11/14/92 WWF Saturday Night's Main Event. We hope you like what you see! 7XL T-Shirts Jesse Peretz, who directed the Foo Fighters's parody video, may have summed up Mentos mania best. In the fall of 1996, Liam Killeen walked into a convenience store in Erlanger, Kentucky, near the U.S. offices of Van Melle (now known as Perfetti Van Melle), the candymaker behind Mentos. Despite their reduced role in popular culture, Mentos remain a top-ranked mint in the confection business. Some people loved the ads; a lot of people didn’t. With minimal marketing and little name recognition, Mentos were largely lost in candy aisles, selling modestly for nearly 20 years. While millions of people enjoyed the Flowbee’s kitsch appeal, some people thought it sucked. & join us. So stupid!”. Calling the bite-sized pieces Mentos, Van Melle began exporting them in the 1950s; in 1972, Mentos arrived stateside. Read Candy Crush: The Bizarre History Of Those '90s Mentos Commercials at mental_floss, Like this? (“It doesn’t matter what comes, fresh goes better in life.”). Throughout, a song would play that was intended to sound catchy no matter where in the world the commercials were airing. While they no longer air infomercials, Flowbee International is still in business—and has seen increased interest in the wake of the coronavirus pandemic as people avoid salons and look for alternatives to becoming Howard Hughes. It was also difficult for the Flowbee to trim the sides or around the ears. 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By 1992, the Flowbee was being sold in major retail chains. A great quality version of the now-classic Mentos commercial in a mall. NEW FEATURE: VOTE & EARN NEATOPOINTS! I want to know why mentos and coke don't get along. However he came upon the notion, Hunts’s vision of an at-home substitution for a barber was the Soloflex of hairstyling. 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