The double deal is apparently part of Spotify’s plan to spend $500 million on its podcast offerings this year. There's power in understanding. “The business is so nascent. Millions of people rely on Vox to understand how the policy decisions made in Washington, from health care to unemployment to housing, could impact their lives. It wants more of them to listen to podcasts. Gimlet / Spotify for Podcasters Introducing a brand new five-episode series from podcast pioneer Alex Blumberg, and Spotify for Podcasters, that teaches the craft of audio story-telling. Prior to joining Gimlet, she spent seven years in public radio, first as a podcast and radio producer with WGBH News and later as a … Spotify wants to own the podcasting space, and it’s made that clear with a series of high-profile acquisitions and deals over the past two years — including the Ringer, Gimlet, Joe Rogan, and, most recently, Megaphone. 2. Described as a kind of YouTube for podcasts, Anchor claims it powers more than 40% of the industry’s new podcasts. The company has established itself in the podcast biz with popular scripted and unscripted shows, including “Homecoming” — adapted into a TV series by Amazon Studios — and “StartUp” and “Reply All.”. To learn more or opt-out, read our Cookie Policy. Brooklyn-based Gimlet set out to build “the HBO of audio,” Matt Lieber co-founder told Variety in 2017. “We’ve yet to see a show that’s become the 60 Minutes for audio,” she said. Spotify isn’t done with its M&A move into podcasting: The company told investors it expects to invest $400 million-$500 million in podcasting acquisitions for 2019. CEO Daniel Ek sees a growth opportunity in the space, noting that Spotify’s podcast listeners spend twice as much time on the service as non-podcast listeners and that people listen to traditional radio on average two hours daily. To that end, Gimlet is experimenting with mixed media extensions of podcasts, like vodcasting (video podcasting), and it’s leveraging Spotify’s robust predictive algorithm to … Gemeinsam mit dem Streaming-Giganten wollen sie das Podcast-Business jetzt skalieren und zu einem Milliarden-Geschäft machen. Our roster of podcasts includes critically-acclaimed shows like Reply All, Science Vs, and Mogul. Streaming-audio giant Spotify shelled out around €300 million, or about $337 million, to buy two podcasting companies — producer Gimlet Media and services provider Anchor FM Inc., the company said. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. Gimlet Media Spotify Filter zurücksetzen. Damit wird Spotify seine Präsenz auf dem Podcast-Markt deutlich stärken – und künftig wohl mehr Werbekunden anlocken können. And that kind of work takes resources. “Just as Spotify helped people discover the best music for them — it didn’t just know what you liked, but it was able to predict what you might like,” Polgreen said. Spotify spent more than $300 million to acquire Gimlet Media, the maker of Reply All and other popular shows, and Anchor, the company behind an … Gimlet Media would be Spotify’s first content company acquisition. According to Recode, Spotify paid $230 million for Gimlet. 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But that target includes what it’s paying for Gimlet and Anchor, chief content officer Dawn Ostroff told Variety, indicating the first two deals represent the lion’s share of its podcast investment for 2019. Music streaming giant, Spotify, bought podcast media company, Gimlet, for $200 million earlier this year. 3. King’s Estate Responds to Drake and Lil Wayne’s ‘B.B. Maybe you’ve laid awake imagining how it could have been, how it might yet be, but the moment to act was never right. Spotify übernimmt die beiden Unternehmen Gimlet Media Inc. und Anchor. “Our goal is to get people into the habit of listening to content on Spotify that’s not music,” Polgreen said. “There’s a lot of really fascinating work going on at the company that’s trying to solve this problem for spoken word audio too.”. Die Logik des Plattformkapitalismus zieht nun auch im Bereich der Podcasts ein. Spotify doubled down on podcasts last week with a double deal to buy podcast networks Gimlet and Anchor. Join Jonathan Goldstein for road trips, thorny reunions, and difficult conversations as he backpedals his way into the past like a therapist with a time machine. Peter Kafka talked to Gimlet Media’s new head of content, Lydia Polgreen, about how she plans to achieve that at the Code Media@Home series. Million users to start listening to podcasts doing is obviously strategically targeting this area that we to. An entertainment medium mit dem Streaming-Giganten wollen sie das Podcast-Business jetzt skalieren und zu einem gimlet media spotify.... Podcast-Geschäft ein `` Squawk on the Street '' to discuss Spotify 's planned acquisition of podcasting companies Gimlet …! Around them work is well-sourced, research-driven, and in-depth of opportunities, ” Matt Lieber des zieht. In 2015 by Michael Mignano and Nir Zicherman Allison Leyton-Brown, 1:06 0:30 of them listen! Will never be enough to support it kolportierte 230 Millionen US-Dollar an Spotify verkauft YouTube podcasts. 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