The popularity of e-commerce has become a growing threat to traditional brick-and-mortar stores, but Raider believes that “brands need a home” and that physical stores are a great marketing resource. “The goal is to expand to other CPGs (consumer packaged goods) to solve unmet customer needs that create better experiences for people. How the Co-Founder of Harry’s and Warby Parker Navigates Constant Disruption in the Retail Industry Jeff Raider, WG’10, and other leaders in retail shared their insights into keeping ahead of industry trends at the 2019 Wharton Graduate Retail Conference. They avoided confusing promotions and guaranteed a fair price consistent across all distribution channels. “The lines have blurred, and continue to blur, around the definition of retail,” said Marketing lecturer and AlixPartners’ Managing Director Bryan Eshelman at the 2019 Wharton Graduate Retail Conference. The e-commerce startup known for its $95 retro-cool frames has attracted a steady stream of customers and top-notch investors. ©2019 by Wharton Retail Conference. Prior to Harry's, Jeff co-founded Warby Parker, the transformative lifestyle brand that offers … The business launched in February 2010 with coverage in GQ and Vogue, and leveraged classes and Wharton faculty as resources to build the business and their brand. In order to uphold their motto, the company sought clarity and simplicity. Baker Retailing Center St. Leonard’s Court, Suite 310 3819 Chestnut Street Philadelphia, PA 19104. Brands must address a dearth in the market, understand their core customers, and cater directly to their needs in order to remain relevant in this overpopulated industry. With today’s surplus of brands, differentiation is key in capturing market share. In order to inspire customers to change their long-time habits, it’s important to offer … Five Questions (or so) With Harry’s The event featured panelists from popular companies Away, Sweetgreen, The Wing, Theory, Lola, Aaptiv, and more. It was at Wharton where the idea for Warby Parker was hatched. The Wharton Factor: “One of the elements of Wharton that sometimes doesn’t get recognized is the community,” says Roy. For example, after receiving countless requests to release a body wash product, Harry’s R&D team responded to customer needs by launching one. A New Building and New Ideas Come to Life A view into Tangen Hall, currently under construction at 40th and Sansom Streets in Philadelphia, … Meet Neil Blumenthal, cofounder and co-CEO of Warby Parker. He tells Fast Company how a pact over a beer at the company’s inception helped its founders preserve their friendship. 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