Uncle Ben's, Mrs. Butterworth's and Cream of Wheat review branding after Aunt Jemima announces name change. The products are now Ben’s Original, and the new branding will be on shelves starting in 2021. The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Mars Food is changing the name of its Uncle Ben’s rice products to Ben’s Original, after widespread anti-racism protests renewed the focus on companies that … Uncle Ben's rice has officially changed its name to Ben's Original. ... Uncle Bens … Maker Mars has made the change in the wake of the Black Lives Matter movement. Mars Incorporated is changing the name of Uncle Ben’s rice. Uncle Ben's rice has gone woke. The Uncle Ben's rice brand is getting a new name: Ben's Original. By Caitlin O'Kane June 18, 2020 / 1:40 PM / CBS News The company said the change … The name was then changed to Uncle Ben’s Original Converted Brand Rice in 1947 with the image of the Uncle Ben character on the packaging. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, … Uncle Ben's Rice will change its name to Ben's Original and remove the image of a smiling, grey-haired black man from its packaging.

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